Next.js storefronts B2B workflows AI commerce ops

Composable B2B commerce for distributors with complex catalogs.

Launch editable, high-performance Next.js storefronts on top of a commerce backend built for large SKU counts, company accounts, quotes, invoices, reorder workflows, and AI-assisted catalog and search operations.

500k+
SKUs per tenant
< 80 ms
P95 search latency
4
deployment targets
The gap

B2B commerce breaks the platforms it grew up on.

Off-the-shelf storefronts work until the catalog goes past 50k SKUs, accounts get real, and ERP starts setting the rules. Fully custom is expensive forever. Page builders don't know what a quote is.

Path A

Shopify / Odoo / BigCommerce defaults

Great launch surface. Hit a wall when the catalog, pricing logic, and ERP workflows get serious.

Customer-specific pricing bolted on, not native
Catalog UX falls apart past 100k SKUs
RFQ / quote flows rarely fit the buying motion
Path B

Fully custom headless

Total control. Also a permanent engineering line item — every section change becomes a sprint.

Six-figure-plus build before launch
Merchants ping engineering for any layout change
Ongoing search, faceting, ERP sync to own
Path C

Generic page builders

Designed for marketing pages. They don't understand catalogs, accounts, or quotes.

No first-class product / account primitives
Performance degrades at catalog scale
No path to ERP or invoice workflows
Platform pillars

Four layers, designed to ship together.

Not another generic headless starter. A vertical stack — backend, SDK, editor, AI ops — calibrated for the way distributors actually sell.

API-first commerce backend

Catalog, pricing, orders, accounts, quotes, invoices — all the primitives B2B actually uses, exposed as typed APIs from day one.

  • Large catalog: 500k+ SKUs per tenant
  • Facets, search, pricelists native to the model
  • Webhooks & ERP-grade sync surfaces

Next.js storefront SDK

A typed React + server-component layer. Routes, layouts, sections, and data fetching designed for catalog scale and edge rendering.

  • App Router, RSC, streaming
  • Edge-cached catalog & search
  • Theme tokens, design-system slot

Merchant-editable sections

Real React components, edited in place by merchants. No designer-engineer round-trips for hero swaps, promo blocks, or category landing pages.

  • In-page section editor
  • Locked layouts, free content slots
  • Versioning, scheduled publish

AI-assisted commerce ops

Practical AI for the work merchants already do — fixing zero-result queries, enriching catalog data, answering quote requests, scoring reorder lists.

  • Zero-result & synonym mining
  • Attribute extraction from PDFs
  • Quote & reorder assistants
B2B workflows

Built for how distributors actually sell.

Company accounts, customer-specific prices, quotes, invoices, reorder — not retrofits. First-class primitives, end-to-end.

01

Company accounts & users

Multi-buyer accounts, roles, spending limits, approval chains, branch shipping addresses.

02

Customer-specific pricing

Pricelists, contract pricing, bulk discounts, currency — resolved at the API edge per request.

03

Quotes & RFQs

Buyer-initiated and merchant-initiated quotes. Versioned, expirable, convertible to orders in one click.

04

Invoices & order history

Net-terms, PO numbers, partial shipments, downloadable invoice archives back to year one.

05

Quick order & reorder

SKU-paste, CSV import, "buy again" from any previous order, saved lists per buyer.

06

Large-catalog search & facets

Typo tolerance, attribute facets, sub-second response over hundreds of thousands of SKUs.

CatalogAccounts 418Quotes 23Orders 1.2kSearch SKU, brand, attribute…
Showing prices forTranslaineris UAB·Net 30, EURTier 2 — 22% off list
4 412 results·Sorted by relevanceCompare (3)Add to quote
SKUProductStockListYour priceQty
6204-2RSFAG Deep-groove bearing 20×47×142 416 EU11.208.74 EUR12
6205-ZZFAG Shielded bearing 25×52×151 980 EU12.009.36 EUR50
22210-EW33FAG Spherical roller 50×90×2342 EU · 3-5 days54.0042.12 EUR4
NJ-2308-EFAG Cylindrical roller 40×90×33312 EU48.0037.44 EUR8
7206-BEPFAG Angular contact 30×62×16868 EU23.0017.94 EUR20
94 lines selected·Subtotal3 218.46 EUR
Composable architecture

Compose any front end with any back office.

One orchestration API between your customer experiences and your systems of record. Swap a storefront, add a marketplace, or re-platform an ERP — without rebuilding commerce.

Experience layer
Next.js storefront, customer portal, merchant admin — or any head via the API.
any front end
Commerce core
Catalog, pricing, quotes, orders, accounts — exposed as typed GraphQL & REST.
orchestration API
Systems of record
ERP, PIM, payments, WMS/3PL connected through managed, versioned connectors.
any back office
Composable extensions
AI ops, merchant-editable sections, and custom services plug into the same events.
event-driven
Prefer code? It's all typed.npx create-ats-app
AI commerce ops

Practical AI — not a chatbot in the corner.

Six high-leverage workflows where models earn their keep: zero-result search, synonyms, attribute extraction, catalog enrichment, quote drafting, and reorder scoring.

⊙ Search ops

Zero-result query analysis

Detects high-volume zero-result queries and proposes synonyms, redirects, or missing-product candidates.

"6204 2rs" → 0 results · 12 today
Suggested fix · 0.94 confidence
Add synonym: "6204 2rs" → "6204-2RS"
⊙ Search ops

Synonym & redirect mining

Mines query logs against catalog vocab. Surfaces synonyms and brand spellings that match real customer language.

"rulemenas"→ "guolis"0.97
"ssk 6204"→ "SKF 6204"0.92
"ball bearing 20mm"→ "6204"0.88
⊙ Catalog ops

Attribute extraction

Reads supplier PDFs, datasheets, and spec sheets — pulls structured attributes ready for the catalog.

bore_diameter20 mm0.99
outer_diameter47 mm0.99
width14 mm0.99
seal_type2RS (rubber)0.93
dynamic_load12.7 kN0.88
⊙ Catalog ops

Catalog enrichment

Drafts descriptions, finds missing photos, fills gaps in attribute coverage — merchant approves in bulk.

8 412 SKUs · category Bearings
+ 6 240 descriptions+ 1 820 images312 need review
⊙ Sales ops

Quote assistant

Drafts quote replies from incoming RFQs — line items, pricelist lookup, lead-time, suggested upsells.

Buyer
Need 200 of 6204-2RS, 50 of 6205-ZZ — lead time?
Draft reply
Both in stock EU. 6204-2RS @ 8.74 €, 6205-ZZ @ 9.36 €. Ships 1-2 days. Quote valid 14d.
⊙ Sales ops

Reorder assistant

Scores accounts due to reorder against historical cadence. Drafts personalized lists with one-click outreach.

Translaineris UABdue 12d0.91
Anagram UABdue 4d0.88
Baltija Motors UABoverdue 6d0.96
Deployment

Managed, BYO-cloud, or anywhere Node runs.

The backend is portable. Storefronts deploy where your team already deploys. Coolify is supported as optional self-hosting tooling — not the product.

Recommended
Managed on GCP

Hands-off. We run the backend on Google Cloud — multi-region, SLA-backed, with managed search and CDN.

SLA99.95%
RegionEU + US
Storefront
Vercel

Native target for Next.js storefronts. Server components, edge functions, ISR — all calibrated for the SDK.

RuntimeEdge + Node
Setup2 min
BYO
Docker / Node

One image, a Helm chart, or a plain Node process. Run it in your VPC, k8s, ECS — wherever your infra lives.

Imageghcr.io/adaptivetradestack
Footprint1 vCPU · 1 GB
Optional
Coolify / BYO-cloud

Coolify is supported tooling for self-hosters who want a UI on their own server. Optional — not the platform.

Modeself-hosted
Statussupported
Business model

Revenue-linked pricing for B2B scale.

A platform minimum that buys real infrastructure plus included GMV, with declining overage as you grow. Numbers tailored at contract — the shape is below.

How the shape works

We charge for the operational floor of running a B2B-grade platform, plus a small marginal cost tied to actual commerce flowing through it. Caps protect both sides.

Monthly platform minimum
Backend, storefront SDK, AI ops, managed search, support.
fixed floor
Included GMV
A meaningful slice of your revenue covered at no overage.
tiered
Overage rate
Declines as GMV scales — the more you sell, the less per euro.
declining
Enterprise cap
A hard ceiling so growth never punishes you. Negotiated at tier 3+.
capped
Design partners

Looking for distributors with 10k–500k SKUs.

We're working with a small cohort of design partners through 2026. Best fit: distributors, wholesalers, manufacturers, industrial supply, electronics parts, and B2B catalogs with real catalog & account complexity.

Industrial distributorsWholesaleManufacturersIndustrial supplyElectronics & partsAuto partsMRO